WHO WE ARE

 

 

 

TED – Pure Sense of Being - We are the leading brand in the production of mattresses, mattress toppers, and sleep products, offering uncompromising comfort and quality for over 30 years. Our journey began in 1994, at a time when mattresses available in Bulgaria were still quite "primitive" — lacking both quality and comfort. Driven by the belief that a better product was possible, our founders entered the industry with no prior experience, but with a clear vision. Through inspiration, persistence, and thorough research, the first TED mattresses soon appeared on the market — with a fresh, modern, European look. The name TED carries the initials of the family that founded what would become known as the "dream factory." Today, our team is led by CEO Eng. Elin Todorov and made up of dedicated professionals, all committed to maintaining the reputation and values of the TED brand.

 

SLEEP AS A MISSION

We’re proud to be a beloved mattress brand, trusted for the comfort and quality of the products we offer. Our strategic partnerships and innovative mattress technologies — including Spring, Foam, and Hybrid systems — have enabled us to meet a wide range of customer needs. The TED brand is not just about mattresses, toppers, or beds. It stands for comfort, harmony, safety, and peace of mind.

TED’s mission is to contribute to a better life by enhancing the comfort and coziness of the most personal space in your home. The combination of style, functionality, quality, and sustainability in everything we create reflects our belief that even the smallest detail matters.

We don’t just offer products — we offer a way of life. Every day, we strive to build a special connection with the people around us, based on trust and mutual respect. That’s why we’ve built a strong company culture, grounded in the values we share and the mission we follow.

TED BED — we are a promise of restful sleep all through the night.
This is more than just business — it’s personal.

 

Attention to Detail in Every Single Product

Our approach is holistic — from the technology and production process to design, marketing, and customer service. With a strong focus on innovation and continuous improvement, we integrate new technologies and methods at every stage of our production. From the selection of materials to the finished products, everything undergoes strict quality control to ensure lasting comfort and durability for our customers.

Sustainable development and environmental responsibility are core values that we embed in every decision and process. We believe quality lies not only in what we create, but in how we create it.

Over the years, we’ve continuously challenged ourselves — and today, we confidently stand alongside the world’s leading manufacturers, competing in global markets. We are professionals who believe that everyday challenges open the door to new opportunities. With drive and determination, we embrace every obstacle, knowing that it’s in the hardest moments that the path to success is forged.

We operate our own in-house testing laboratory for mattresses, certified according to the international BDS/EN/DIN 1957 standard. This gives us far greater capability to test not only each of our finished products, but also the materials used in their production.

 

Work Culture

We are committed to fostering a work culture that encourages creativity, drives innovation, and values the contribution of every team member. We believe that a happy, motivated team is key to delivering products our customers love and trust.

We create an environment where open communication and mutual respect are at the heart of everything we do. We support the professional growth of our employees by investing in training and development opportunities — because we know that the company’s success is the result of our collective effort and shared passion.

 

AWARDS

• 2025/2026 – QUDAL Medal for Best Quality in the Mattresses and Mattress Toppers category — for the third consecutive year.

• 2024 – 1st Place in the Store of the Year category “Furniture, Home, Garden & Renovation” – eCommerce Awards 2024.

• 2024/2025 – QUDAL Medal for Best Quality in the Mattresses and Mattress Toppers category — for the second consecutive year.

• 2024 – "Silver Corporate Partner" Award at the annual SOS Children’s Villages Bulgaria Awards "ONE FAMILY".

• 2022/2023 – QUDAL Medal for Best Quality in the Mattresses and Mattress Toppers category.

• 2022 – Audience Choice Award in the "Best Bulgarian Company of the Year" competition, organized by First Investment Bank.

• 2022 – Finalist in the National Innovation Enterprise of the Year competition, organized by the Applied Research and Communications Fund. The Nord Star mattress was recognized in the “Quality of Life” category as a hybrid product combining a mattress and a topper, offering personalized comfort, firmness, height, and an easy-to-change core adaptable to the customer's age and weight.

 

Strategic Partnerships

HOTELS We have long-standing and stable partnerships with the hospitality industry both in Bulgaria and abroad.

PRIVATE LABEL Our quality, your brand.

SUPERMARKETS Experience and collaboration with some of the largest retail chains in Europe and Asia.

FRANCHIS Trusted supplier of sleep products to leading European retail chains.

 

Visit our corporate website at www.ted-bed.com and stay updated with the latest news about us.